![]() ![]() We wouldn’t recommend this for three reasons: Serial testing is where you change all of the pages on your website at once and observe the outcome. By running an SEO test, you can limit any negative outcome to a small subset of pages. ![]() ![]() If there’s one thing worse than spending time and effort rolling out an SEO change that has no impact on SEO, it’s doing the same for something that negatively impacts SEO. Fail to do this, and the person with the loudest voice tends to dictate direction-which isn’t always for the best. Often the quickest way to settle disputes is to test them. Be data-driven, not opinion-drivenĮveryone has an opinion on what does and doesn’t work in SEO. Testing tells you whether something is likely to have a positive impact in less time using fewer resources. If that change doesn’t have the desired effect, it’s a waste of energy. Rolling out SEO changes can absorb a lot of time and resources. Just because someone saw a positive impact after making a change doesn’t mean things will play out the same way for you. Known ranking factors aside, there’s a lot of “it depends” scenarios in SEO. Here are four benefits of running SEO tests: 1. ![]()
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